3.2.2.2. Internet survey

Beekeepers complete a questionnaire hosted on the internet. The same questionnaire could be hosted or linked on different websites, e.g. research institutes, reference laboratories, beekeepers’ associations or beekeeping journals. There are several approaches to the calculation of response rates for internet surveys (AAPOR, 2011). The response rate for an online survey is often comparable with the response to a questionnaire published in a beekeeper journal, if the invitation to participate in an online survey is published on the website of a beekeepers’ association.

Pros:

  • Large numbers of completed questionnaires can be collected in a very short time.
  • There is no need for transferring data from paper questionnaires to an e-database.
  • Low cost of data collection and reduced cost of data analysis.
  • Beekeepers’ associations or beekeeping journals could contribute to increasing the number of filled in questionnaires by advertising the survey.
  • Beekeepers have enough time to check their apiary notes and to answer the questions fully.

Cons:

  • A list of email addresses of the target population of beekeepers is needed to advise them of the survey or issue reminders.
  • Beekeepers with ready computer access may not be wholly representative of the general beekeeping population of interest, which can adversely affect the survey coverage.
  • In principle, a beekeeper could complete the survey more than once; however, there is a choice of a suitable survey software that makes it possible to prevent duplicate submissions.