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Personal Info
Rui
Goncalves
Professional Info
Master
Researcher
Affiliation Info
University of Oxford
United Kingdom
Profile Info

Since the earliest days my curiosity on nature drove me to graduate with a bespoke Applied Biology degree, first, and then an
international MSc in Environmental studies. Yet, I always had the will to generate ideas for projects and make things happen beyond
written paper. I was driven to establish a company - Zee Honey Goods - with headquarters in Northern Portugal, to learn more
about bee biological system and to set up a beekeeping operation that relates both of my acquired passions: food production and
environment. Between this frantic start-up (2011-2016), my colleagues and I further initiated a local beekeeping association that has
currently up to 250 members and a full-time technician. I kept trying through different entrepreneurship programs help my community
thrive by merging beekeeping, food production and technology. Alongside with CEO, Leonor Araújo, I was able to help local farmers
and new entrepreneurs to get funding for their projects.
These recent years I’ve been actively part of an international group team, to help put a new bee food into the market. I worked in three
different countries UK, Italy and Israel with the objective to place the spin-off APIX nutrition into commercialization.
Born in the USA, but essentially raised under the Portuguese culture where I like to spend my December months in a small old village
- Ponte de Lima. I became, a beekeeper without borders and I trust myself a creative mind that is thrilled to work in a multidisciplinary
environment and continuously searching to improve my technical skills.

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